Branding for an off-campus community, especially in a saturated market, is essential. You must establish a recognizable pattern so students and parents in your market know who you are.
The most important thing for using social media as an advertising, communications, or resident retention tool is to make it INTERACTIVE! You must engage your users so that they
Protecting our planet and its resources is a hot topic right now, as it should be. But, regrettably, in off-campus housing marketing there is much wasted to reach only
With budget season in full swing, off-campus community managers across the country are working day and night to find the perfect balance of effective marketing and an effective budget.