Protecting our planet and its resources is a hot topic right now, as it should be. But, regrettably, in off-campus housing marketing there is much wasted to reach only a few. To ease your footprint on the environment when marketing, try these 5 tips:
- Skip the mass stacks of paper flyers. Try laminating just a few and using those for bulletin postings instead. Sadly, most paper flyers end up blowing in the wind or lining a waste basket, thus wasting paper, ink, money, and time, which are all very valuable resources. BONUS TIP: Others are much less likely to tear down or post over a laminated flyer. You can even spend a bit more cash on a larger size, like an 11X17, and full color printing before laminating to give it a punch. You’ll not only protect the planet by doing this but, in turn, save yourself time and effort (and money!) Save green by going green!
- Try alternative materials like magnets, stickers, slap cozies, or laptop/smartphone cleaning stickers. Your message will stick around town a lot longer with a more permanent method. BONUS TIP: If you DO have to use paper (for something temporary like a flash sale or a coupon), use the smallest size possible that will still be effective in your market.
- A simple way to reduce your carbon footprint while marketing is to use alter your transportation. You can even turn your transportation into the marketing itself! Research bicycles that pull ads behind them and take one throughout your town and on campus (remember to be safe!) or use the public/university bus to get around instead of driving your car (you can even hand out info while you ride or chat with students on their way to class). Always remember to car pool to large events like housing fairs and set up your weekly outreach marketing to take up a whole day once a week instead of several short trips multiple times a week.
- Revamp your collateral. There are countless options available for collateral made from recycled materials. You can even buy business cards made from recycled material! Choose collateral that encourages environmental awareness (i.e. reusable water bottles, shower timers, or notebooks and pens made from recycled materials). Be sure to include the “reduce reuse recycle” symbol on your collateral and flyers so your prospects and residents will know you are working to go green.
- Skip printed advertising whenever possible. Let’s face it, students (and even parents) aren’t picking up apartment guides and newspapers like they used to. Everything is online! Take the time you used to spend creating ads for newspapers and guides and instead ramp up your online and mobile presence. Spend the money you’d spend on printed ads on online ads (i.e. university sports websites, Facebook ads, university related mobile apps, etc). TIP: See if it’s feasible to remove printed ads from your marketing plan altogether!
You will be pleasantly surprised to find that these methods will not only save you time and money, but they’ll also make your community even more attractive to today’s environmentally savvy students.
BONUS Current Resident Tip: Try offering a weekly raffle for students who use their own coffee mug in your clubhouse instead of taking and tossing the [recycled] paper cups you provide! OR – Gift eco-friendly items that residents can use in their apartment (like cleaning supplies, shower timers) as move-in gifts.
Check out the Off-Campus Housing Podcast on iTunes to listen to tips like these and more brought to you by RoomSync.